Welcome to “science friction!That’s what happens when worlds collide and exactly what’s happening today, as exponential technologies drive new ideas, new business models, new processes and methodologies and new competitors. It’s the collision of linear vs. exponential. Of the physical vs. virtual. Of people vs. machines. Ownership vs. access. Limits vs. abundance, and so much more.
This keynote explores the new rules of business in a landscape that is changing every day. Understand what creates friction in your business – and how to go Beyond Zero. It’s a personal journey, and it's tough. But it’s the reality of business tomorrow. You’ve already learnt today’s marketplace rules. To thrive in the radical future, you need to unlearn the old and then relearn the New Rules.