"Leaders cannot afford to walk backwards into the future, with eyes firmly fixed on past achievements – we have to turn around and face the future” - Charles Handy (CBE), Author
How can you understand the future before it happens? What are the biases that hold us back and leave us trying to predict the future based off what happened in the past? How do you reconcile and use various tools like scenario planning, economic models, trends and design thinking.
Using a process of "thinking back from the future" to determine the various areas of the unknown, you can create the future you prefer and unlock the potential in exploring the unknown unknown. This process of creating "memories from the future" is incredibly powerful and used by companies such as Google and Apple where they have used it to determine latent customer needs before the rest of the market.
This keynote draws highlights on my PhD research to deliver cutting edge insights unavailable anywhere else to give you an incredible edge and insight into how to create disruptive new businesses away from the traditional approach of strategic extrapolations for planning.