"Culture eats strategy for breakfast" - Peter Drucker
I don't completely agree - it's finding the right culture that supplements the execution of your strategy. That's the underlying lesson in this keynote: What Google does that you don't?We all know that Google is one of the most successful and admired companies in the world, with an iconic culture that attracts 10,000 job applications a day from the brightest minds on the planet – and delivers excellent profits! But what makes it unique? Is it because they create great products, or because they have a great culture?
But we know that building a powerful culture is really difficult – a culture that attracts and keeps the best people; that drives the bottom line and that differentiates you in the most competitive market we have ever seen.
So – what did Google do from the time they started in a garage in Silicon Valley to now, as a 55,000-employee global company, with a market cap in excess of One Trillian dollars - yes, 1,000 billion!!! ...and one of the most admired brands on the planet that attracts over 10,000 job applications a day?
Simply – what is Google doing that your company is not? In this keynote, I'll share secrets from within the Googleplex that I experienced first hand as I lead one of the teams and advised GoogleX – from the meaning of ‘Googliness’, to its astonishing hiring practices, to its approach to openness and transparency, and the crazy idea of “Fire all your managers!”